Cookies and GDPR, why are your statistics dropping?
Have your statistics decreased since the new GDPR regulation in April 2021 ? It's normal ! In July 2020, the CNIL made a decision regarding cookies and trackers on websites in France, and the latest deadline to comply was April 2021. From this date, all companies with a website had to have several solutions in place: A cookie banner which indicated which trackers were set up on the site Allow Internet users to decide whether or not they accept cookies , and to be able to change their choice at any time That the banner is perfectly visible and the choices clear On average, sites that have implemented these systems have noted a drop of between 20% and 50% in their statistics.Why this drop in traffic? The IP address with which you browse is considered sensitive data within the meaning of the GDPR. Conclusion ? If Internet users do not accept Google Analytics cookies, then they Bosnia and Herzegovina Mobile Number List are not compatible in your statistics . But that doesn't mean that your traffic is actually dropping, just that there is a portion that is no longer counted in your Analytics account. Cookies and the GDPR therefore do not impact your paid or natural traffic, for example. But what are cookies? Cookies are necessary for browsing the internet these days. As a fundamental part of site navigation, cookies help companies provide a personalized and convenient experience to users.
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They allow sites to remember you, your login details, your shopping carts, etc. To go further, cookies are small text files containing pieces of data that sites send to your browser/device, such as login information, which are used to identify you. Today, sites use consent banners to remain transparent about how they use and collect user data. The different types of cookies There are two types of cookies: first-party cookies and third-party cookies . Although they are both used to track user behavior and have similar purposes, they are used and collected in different ways . Internal cookies First-party cookies are stored directly by the sites a user visits.
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