How to Reach New Generations
As initially anticipated, the main users of the platform are the new generations . And with the constant and sudden change in fashions and trends, reaching a younger audience has always been quite complex.But who is part of the Twitch Generation ? Which target are we talking about?The main users of Twitch are the generations born after 1981, and include Millennials / Generation Y, Zoomers / Generation Z (since 1997) and the very young Generation Alpha (born from 2010 onwards).As already noted thanks to the short videos proposed by TikTok and the highly followed podcasts on Spotify , young people are looking for different entertainment compared to the serene passivity still proposed by television, preferring much more engaging and immediate contents , such as those proposed by Twitch.In fact, three out of five viewers prefer to interact with the WhatsApp Number List content rather than simply watch it.How to set up sponsored content on TwitchImage from Generation Twitch Leading Cultural ChangeHow then to attract the gaze of a young man who is totally disinterested in the utopian family that resides happily in a fairy-tale mill? Don't worry, we'll give you some guidelines :Spontaneity : the new generations are involved and attracted by genuine and imperfect contents such as those proposed by Twitch creators. They don't look for decorated fantasies that represent dreams beyond their reach, but authentic realities , soap and water, family experiences with which they can truly identify and identify.Involvement : it's not the product that sells, but the experience . On Twitch, a fun presentation , even just a back-and-forth between streamers and users, involves much more than a television-style commercial.Inclusivity : the continuous interaction with Twitch chat users provides the viewer with the possibility of metaphorically climbing onto the creator's stage, and by sharing brief moments together with their favorite they spontaneously become more inclined to promote the message themselves.Community : Young consumers are increasingly moving away from individualized social amplification, typical of content sharing processes on social media. They are interested in experiences centered on interactive and decentralized communities , they want to interact with brands and other consumers in a more meaningful and authentic way. Light years away from the mere sharing of posts on Facebook , today's young people want to feel like an active part of the Twitch channel they follow, themselves providing conversation starters and sharing ideas.Passion : many viewers choose their favorite channels on Twitch based on their passions, creating real niches where they can discuss and update on the latest news, generating a hype that is constantly self-fueled by the fandom itself.Semiotics : fully understanding the language of young people is of extreme and vital importance if you do not want to commit bad gaffes, especially because we know that, in these cases, the internet does not forget.
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While older generations still struggle to understand the meaning of some modern acronyms, the Twitch Generation has already moved on, completely revolutionizing not only phrases and sayings, but also memes and emoticons themselves.The right match : last point, but most important of all, is finding the creator best suited to the company. In fact, Twitch viewers are more inclined to consider the brands recommended and used by the streamers they follow. These are not the now old television advertisements in which the brand and product were the main protagonists, but a group of people online who met to share a common passion , and a genuinely interested creator will be able to best convey what the brand wants communicate to its new audience. The most successful brand/creator partnerships are those that have provided streamers the freedom to be creative and interact with their audiences.
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