Google Heart: the framework for improving UX
The HEART framework is a set of user-centric metrics. It was developed to evaluate the quality of user experience, it is a sort of scorecard of user experience metrics divided into 5 factors:Happiness : How do users feel about your product? Happiness is typically measured by user satisfaction surveys, app ratings and reviews, and net promoter score.Engagement : How often do people return to use the product?Engagement can be measured by the number of visits Special Data per user per week, session length, or a key action, such as the number of photos uploaded or songs listened to per user per day.Adoption : How many people complete the onboarding process and become regular users ? Adoption is measured by the number of new users over a period of time or the percentage of customers using a new feature.Loyalty ( Retention ): what percentage of users return to the product? Retention is measured by the attrition rate.Task success : Can users achieve their goal or task quickly and easily? Task success is measured by factors such as efficiency (how long it takes users to complete the task), effectiveness (percentage of tasks completed), and error rate.Example Google HEART Framework9. Speaking of UX, the Core Web VitalsAccording to Google, Core Web Vitals will become a ranking factor in May 2021. Core Web Vitals are part of Google's overall “on-page experience” rating.
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The Core Web Vitals examine 3 fundamental factors of User Experience:Loading speed, measured considering LCP ( Largest Contentful Paint) . This parameter, specifically, measures the loading speed of the largest element in the window.Interactivity, measured by considering the FID ( First Input Delay ) This marks the time between the user's first interaction and the moment the browser responds.Visual stability, measured considering CLS ( Cumulative Layout Shift ) . It detects the solidity and consistency of the layout , so it is necessary to avoid sudden movements of elements such as texts and buttons.
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