But it doesn’t make a compelling

jahid.seo81ecp

Beautiful People is “online dating for beautiful people only.” This is pretty exclusionary . but it’s also a compelling proposition: if you use the service . you must be beautiful . and you’re guaranteed to only meet people who deserve to bask in your radiance. As Talia notes . this value proposition is designed to make you feel better about yourself: You deserve better. You deserve to find the best looking people. Physical attraction is definitely the cornerstone of a service like this . and Beautiful People supports this message with their use intimate imagery. Unfortunately . the copy weakens what could’ve been a very persuasive offer. This page features the dreaded “welcome to domain.com .” a type of fluff message that usability expert Steve Krug refers to as happy talk in his book Don’t Make Me Think: If you’re not sure whether something is happy talk .

There’s one sure-fire test: if you listen very closely while you’re rea Crypto Users Number Data ding it . you can actually hear a tiny voice in the back of your head saying ‘Blah blah blah blah blah….’ Worse . the call to action eschews the sexiness of the rest of the page . opting for the utterly libido-killing “create free membership here.” Yes! That’s why I’m here! I’m ready to embark on a steamy adventure toward membership. Make sure the tone of your call to action matches the rest of your page. Click To Tweet Talia’s A/B testing case study for an unnamed dating service Emotion Case Study For her final example . Talia shared a case study for one of the dating sites she optimized herself. The initial example has some good elements already: the couple’s gaze draws attention to the call to action .

The form is short and a testimonial provides some social proof.  offer . nor does it engage the visitor’s emotions. Talia tested two variations of the page. Variant ChatGPT Case Study Variation The first variant was similar to the original page . but there were some changes made to connect with the visitor on a more personal level. The addition of a headline — “find your perfect match” — is a small but effective way to let the visitor imagine the positive impact of the service. This variant keeps directing attention to the call to action using the woman’s gaze . but opts to have the man facing forward . using the power of eye contact to instill a sense of trust and reliability. The biggest change . though . was the addition of a powerful background image.