Social media shopping matures

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The fear is real. Instagram shadowban is an unofficial ban that limits an account’s visibility in feeds, stories, and search results.

During 2022, content creators needed help with this. It seemed to Phone Number List be an unpleasant trend for many, but after months of learning about it, brands are more aware of how to reverse it.

This ban can happen after posting sensitive content, violating some of the platform’s Community Guidelines, using banned hashtags, or buying followers. Instagram encourages users to fix a shadowban by deleting the post that got an account shadowbanned in the first place. Here are some other tips for addressing a shadowban:

Prioritize and boost Reels. Focus on posting a Reel a day for a few weeks. This way, Instagram’s algorithm will learn again your account isn’t spammy, and your engagement will be back to normal.
Deactivate and activate your account. Deactivating – not deleting – your account for one or two days may fix a shadowban.
Delete the banned post. If the shadowban happened immediately after a post, delete it and see if this works. Also, check your previous posts and find if there’s anything to avoid in the future.
Reels vs. Instagram shadowban(Source: Envato Elements)

7Short-form video content still going strong
Short-form video isn’t going anywhere. Marketers are including YouTube Shorts, Instagram Reels, Pinterest Idea Pins, and TikTok content in their strategies and budgets for 2023.

Short-form video is particularly effective while paired with other trends, such as UGC and candid content challenges.

This is how you can benefit from short-form videos:

Repurpose your content. Chances are you are already producing short-form videos, so ensure repurposing them among different social media platforms you manage, but remember to adapt it based on the trends and features favored by each platform. What works on Tiktok won’t neccesarily perform on Reels.



Create trendy videos. Dedicate time to explore new trends and build your content accordingly. Doing so can help you reach more people.
Keep them short. Short-form video means to create effective and straightforward content. Videos should be less than 60 seconds long, and sometimes even less than 15 seconds will deliver better results.