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Effectively and quickly analyze your brand, products and competition online ONLINE MARKETING Guest article January, updated January, Contents What is brand monitoring How to listen to the voice of the client Brand monitoring best practices and common mistakes Real time brand monitoring how to prevent a crisis Is it worth monitoring a brand Of course Online brand monitoring is a business necessity. Since the outbreak of the COVID pandemic, the internet has become the main point of contact with our customers. So how to properly monitor the brand.

What should you pay attention to What mistakes should be avoided We will talk about it in this article. What is brand monitoring Brand monitoring is a branch of social listening that is, monitoring data from whatsapp mobile number list the Internet and drawing conclusions from it that will shape the company s image strategy. Since the explosion of popularity of social media, we have access to inexhaustible resources of knowledge about customer preferences and behavior. Analyzing this data allows both corporations and small businesses to better align their business strategies with consumer expectations.



Brand monitoring therefore consists in analyzing the data that directly relates to the image of a given company among consumers. Statistical analysis of online statements on given topics allows you to obtain information in a few moments that required costly focus research just a few years ago. Now, to find out how we stack up against the competition is just a few clicks away. How to listen to the voice of the client Of course, that s not all thanks to brand monitoring, we can find out where we are most talked about both online and in the real world, how our marketing.