Optimize your communication towards prescription

dukkuverke@gufu

On the agenda for the day: Professional exhibitions : Presentation of the 50th Congress of Architects where 500 architects are expected in Strasbourg, by Mr. Patrick Julien, General Delegate of UNSFA , who welcomes us. The Prescrire Club , a space for dialogue and meetings between industrialists, by MME. Ruth Mnamani and Mr. Thomas Leccia. In 2018, the Prescrire Club will have allowed its members to meet 1,628 prescribers (architects, project owners, economists and design offices) through its meetings organized throughout France (26 Prescription Interviews) and his Fête des Archi's in Paris.


Presentation of the 14th study "Specifier information methods" , carried out by Archiliste , one of the largest databases and one of the main sites for building project management. For 14 years, this study has constituted a real barometer of the information methods used by building specifiers (architects, interior designers, technical Chinese American Phone Number List design offices, economists). What are prescribers’ sources of information in 2019? How are they led to choose the products to use? Congresses-exhibitions, press, visits, websites, site search engines, traditional magazines or internet letters read profession by profession. Speaker: Mr. Bertrand Viellard Short analysis of 53 emailing campaigns directly carried out by Archiliste, speaker: Ms. Anne-Laure Viellard. A Prescriber segmentation campaign by telephone marketing , presented by Mr. Michel Soufir, Ba-timédia.



From a fine pre-segmentation on the Archilist databases, from the comparison with the official bases to enrich and by the commercial survey which allows a targeted collection of information, the discovery of the decision-making interlocutors and the means to contact them, profiling will identify the targets and classify them according to their interest in your business. The industrialist's point of view : how to manage a communication budget among all these media, by Ms. Karine Denoyer from Kintessens. At the end of the session, a quick presentation of keeBAT , a web application created for construction manufacturers, allowing them to monitor and monitor: news, products, regulations, Google positions, social networks, for their company and their competitors.