It turns out that in the next meeting

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With the other chemists and the management of your company you are going to wear the medal. You all get together and your chemist draws out his report, with graphs, data, trends in the coming years,… wow… like a research paper. You as a boss get excited. You finally stopped sweating. Antonio, take care of everything! – you command him. And now I ask you: if you were antonio, where would you go first to research the product? Clear! To the expert and consultant who wrote the report. For you, your point of reference, the authority in the sector. Your savior. Well, that report that barely has 12 pages has been in charge of prospecting a sale and is called white paper or white paper . And it is a very unknown weapon for hispanic companies and professionals. Remember when you are going to create content on the internet, your white paper, catalogs or any marketing element to attract customers, think about how they reach them, in what situations, who usually looks for them. The person who has a purchasing decision is not the same as the person who does not.

You have to know what is behind the scenes to analyze the entire prospecting process. Why do white papers work? White papers are the most effective piece of content for any consulting company that sells services to other companies, b2b. Of course, when it is done well. Sadly, most white papers barely engage and are not persuasive enough to generate a quality lead. A white paper is a report focused on a pressing problem in a specific market Whatsapp Number List  that uses facts, logic and data to promote information, educate the prospect and, therefore, promote your product. Of course, without looking like it is being sold. A recent study by forbes magazine on the purchasing decision in companies revealed that: 63% of the companies surveyed used white papers to evaluate high-value products and services, such as consultative services. 78% were exchanged between companies and colleagues, that is, it is a document that can go viral within a sector.



Claim that it increased the authority and image of the company that had created this white paper. However, as I already mentioned, not all white papers work. In fact, there are 3 sins that are usually committed in white papers: look like a camouflaged sales pitch. Don't forget that your prospect is used to advertising and knows when it's a sales pitch. Too much hype. The same. A buy me like a flea market. Very focused on the seller and little on the buyer's problems. As always, little empathy applied to the white paper. That's what usually happens. Remember providing value and focusing on solving your clients' problems is the cheapest, most effective and stable long-term way to generate an unlimited flow of clients interested in your services as a consultant. “buy from me” marketing is already burned out, your customer's mind is in off mode, advertising prices are astronomical.