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Market knowledgeInteracting with potential customers provides valuable information about market trends, consumer needs and preferences. This information is basic to create and adapt both products and marketing strategies.“ Nowadays, consumers approach purchases differently. They are now more careful and willing to leave behind brands and experiences they relied on in the past. ” Source Think with GoogleWhere and how to find your company's potential clients?Once you are clear about who is a potential client, the challenge is to find the most qualified ones.
Potential customers are in what is called “target Chinese Thailand Phone Number List market,” which is one where there is a need for your company's products or services. But how do you identify your potential clients in this universe? Here are some strategies to find out who they areSegmentation of potential customerss is our product aimed at? Define the demographic and psychographic characteristics (age, location, income, interests and behaviors) of your potential clients.
With this data, segmentation is made to personalize marketing strategiespetitor researchLooking at what competitors are doing can provide valuable clues about potential leads. Identify who they are directing their efforts to and how they are attracting leads on their website, social networks, reviews, etc.Website data analysisWebsite data analysis can provide critical insights into who visits your site and how they interact with it . You can track the most visited pages, traffic sources, and user behavior on your site.
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