於評估行銷活動的有效

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富媒體：SMS 訊息中富媒體（例如圖像、影片和 GIF）的採用越來越多，增強了 SMS 活動的視覺吸引力和參與度。企業正在利用多媒體內容來展示產品、展示服務並創造令人難忘的品牌體驗。

在簡訊

標題：解鎖成功：了解簡訊行銷基準以實現最佳績效

在數位 特殊數據 行銷領域，了解基準對性、確定需要改進的領域以及設定切合實際的目標至關重要。 SMS（簡訊服務）行銷也不例外，因為企業努力利用這強大的管道與受眾建立聯繫並取得成果。在本文中，我們將探討企業應了解的關鍵簡訊行銷基準，幫助他們衡量績效、優化策略並取得行銷成功。

了解簡訊行銷基準

開啟率：簡訊通常擁有極高的開啟率，通常超過 90%。根據行業平均值對您的簡訊開啟率進行基準測試可以幫助您衡量訊息傳遞的有效性並發現改進的機會。

點擊率 (CTR)：CTR 衡量點擊 SMS 訊息中的連結或 CTA 的收件者的百分比。雖然簡訊的點擊率往往低於開啟率，但它們仍然可以提供有關收件人參與和活動績效的寶貴見解。

轉換率：轉換率表示收到簡訊後採取所需操作（例如購買、註冊網路研討會或填寫表格）的收件者的百分比。根據行業平均值對轉換率進行基準測試可幫助企業評估簡訊活動在推動預期結果方面的有效性。

選擇退出率：選擇退出率衡量選擇取消訂閱或選擇不再接收來自企業的更多 SMS 訊息的收件者的百分比。監控選擇退出率對於維持遵守法規和確保積極的使用者體驗至關重要。

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